schools, colleges, programs and course platforms
Four audiences, one homepage, and an enrollment decision.
Education websites serve prospective students, current students, parents and staff at the same time, and most are organized around the institution rather than any of them.
Education sites carry more content than almost any other category, and most of it's written for one audience and read by another.
Jobs competing for the same homepage.
Two audiences are in a hurry. Two are deciding something significant.
Convince a prospective student or parent
Programs, outcomes, cost, requirements and what it's actually like.
Get them through enrollment
Applications, deadlines, requirements and payment, without losing people.
Serve current students and parents
Calendars, closures, contacts and forms. Fast and dull.
Present programs consistently
So a program shows up right everywhere rather than being maintained in four places.
Deliver learning where it applies
Courses and materials, built or connected to a platform you have.
Where the audiences collide.
Prospective students, current students, parents and staff sharing a navigation that serves none of them well.
The catalog, the program page, a PDF and a department page, each slightly different and each maintained separately.
Long forms, unclear requirements, deadlines that are hard to find, and no way to save progress.
Programs, enrollment, and the systems behind them.
Structure first, integration second, then ongoing support.
What schools and training providers ask.
Should the learning platform be part of the website?
Usually not. Established learning platforms do a great deal that would be expensive to rebuild. The work is making the transition between the two clear so students don't feel like they've been thrown somewhere else, and integrating them where it saves administration.
Can departments publish their own content?
Yes, and they should, otherwise it doesn't happen. The structure has to carry the consistency so that permission doesn't fragment the site. That's a content modeling problem rather than a policy one.
Our program information is in four places.
Extremely common, and the fix is structural. One record per program, presented everywhere it appears. It usually removes a recurring administrative burden as well as the inconsistency.
Three ways to work with us.
Two plans with a published price, and a quote for anything that does not fit either of them.
$199 per month
We host it, update it, protect it and back it up. Two Quick Fixes a month.
What Website Care coversYou need a website built.Website DesignFrom $499 per month
Everything in Website Care, plus the website itself and three hours of development a month in place of the Quick Fixes.
How Website Design worksYou need something else.Quoted ServicesQuoted
Development, stores, migrations, SEO, marketing, AI, and hosting on its own. One-off or monthly, quoted after we look.
Everything else we do
Site serving four audiences badly?
Tell us who the four are and what each one arrives to do. Separating them is usually the whole conversation.
Rather talk it through? Call 833-336-6453.