What AI search actually changes for your website
AI answers are changing how people find businesses, but not the way most marketing suggests. What genuinely changes, what does not, and what to do now.
Oogle Journal articles and guides
Practical writing about websites.
Answers we give often enough that it made sense to write them down properly. Written by the people who do the work.
Featured · AI & Search
Search Console says your pages aren't indexed. Most of them aren't supposed to be.
Open the Page indexing report on almost any site and the grey bar is bigger than the green one, next to a list of reasons that read like errors. Most of them aren't. Here is how to tell which ones are costing you visitors.
More articles.
“There has been a critical error on this website”
What the WordPress critical error page means, where the underlying PHP error is recorded, and how to diagnose it in the right order.
What actually makes a website slow
How to diagnose website performance problems by separating server response time from browser rendering time, covering caching, database queries, images, third party scripts and hosting capacity.
How websites actually get hacked
How website compromises actually occur, why automated scanning rather than targeted attack is the norm, and which preventive measures genuinely reduce risk.
Your order emails stopped arriving, and it's probably not your website
Why website and ecommerce notification emails stop being delivered, covering SPF, DKIM, DMARC, sending reputation, shared IP addresses and host sending limits.
Moving a website without losing anything
A practical checklist for website migrations covering inventory, email continuity, DNS and TTL planning, SSL, redirect mapping, cron jobs, third party allowlists and post-migration verification.
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