Oogle

Oogle Journal articles and guides

Practical writing about websites.

Answers we give often enough that it made sense to write them down properly. Written by the people who do the work.

Featured · AI & Search

What AI search actually changes for your website

There's a lot of confident advice in this area and not much of it survives contact with how these systems work. Here is what genuinely changes, what doesn't, and what is worth doing now rather than later.

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More articles.

Performance

What actually makes a website slow

How to diagnose website performance problems by separating server response time from browser rendering time, covering caching, database queries, images, third party scripts and hosting capacity.

Security

How websites actually get hacked

How website compromises actually occur, why automated scanning rather than targeted attack is the norm, and which preventive measures genuinely reduce risk.

Hosting

Moving a website without losing anything

A practical checklist for website migrations covering inventory, email continuity, DNS and TTL planning, SSL, redirect mapping, cron jobs, third party allowlists and post-migration verification.

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