Oogle Journal articles and guides
Answers we give often enough that it made sense to write them down properly. Written by the people who do the work.
Open the Page indexing report on almost any site and the grey bar is bigger than the green one, next to a list of reasons that read like errors. Most of them aren't. Here is how to tell which ones are costing you visitors.
Why a good-looking website can still get few calls or inquiries, and how to find the cause: broken forms and phone links, the wrong visitors, a first screen that doesn't answer the basics, and contact details that are hard to use.
The difference between website hosting and website management or maintenance: what a host is responsible for, what it usually isn't, where the gaps show up, and the questions that tell you who handles what.
What website maintenance actually covers: updates, backups that restore, monitoring and small fixes, how often each needs doing, what plans often leave out, and the questions to ask before you pay for one.
What to check when your website won't load, in the order that finds the cause fastest: your own connection, the domain, DNS, the security certificate, the hosting account, and only then the website itself.
What to do when your web developer stops answering: what to ask for, how to find out who holds your domain, hosting, website and email accounts, and the order to take them back without breaking the site.
AI answers are changing how people find businesses, but not the way most marketing suggests. What genuinely changes, what does not, and what to do now.
What the WordPress critical error page means, where the underlying PHP error is recorded, and how to diagnose it in the right order.
How to diagnose website performance problems by separating server response time from browser rendering time, covering caching, database queries, images, third party scripts and hosting capacity.
How website compromises actually occur, why automated scanning rather than targeted attack is the norm, and which preventive measures genuinely reduce risk.
Why website and ecommerce notification emails stop being delivered, covering SPF, DKIM, DMARC, sending reputation, shared IP addresses and host sending limits.
A practical checklist for website migrations covering inventory, email continuity, DNS and TTL planning, SSL, redirect mapping, cron jobs, third party allowlists and post-migration verification.
Each one goes to the service page that covers it.
These will get you a long way. If you'd rather someone just looked at it, send us the address.
